TaylorMade has twelve more tour drivers than in 2020, and nine points less share
Bag Notes launches with 18,460 sourced equipment claims and a monthly record of what the tour plays going back to 2010. Its first reading finds the driver market moving the opposite way to the share tables.
San Diego — 6 October 2026 — In September 2020, 29 of the tour players documented by Bag Notes had a TaylorMade driver in the bag. Today 41 do. Over the same six years TaylorMade’s share of those bags fell from 27.1% to 18.1%, because the number of players with a documented driver more than doubled. Read as a share, the brand is in retreat. Counted in players, it grew.
Titleist is the brand that actually pulled clear, from 22 drivers to 63 — 20.6% to 27.8% of a 227-player field. Callaway tripled, from 17 to 51.
Bag Notes, which launches today, is a free record of the equipment tour professionals play, built on a rule the category mostly does without: every claim on the site links to the published report that made it. It covers 301 professionals and 3,442 distinct items, read out of 5,733 equipment reports from eleven outlets published between October 2007 and this month. Ninety-six players have all six club slots documented; 429 of the bags covered are winning bags, across 57 tournaments.
Because every citation carries the date of the article behind it, the site can say what was in a player’s bag in 2014 as easily as today, and freeze the whole field month by month. It holds a reading of every category at the end of every month, and each one is final once written. The driver series plots 199 of them, from March 2010 to now. A figure quoted from it in March is still the March figure in June, which is not true of anything else published about tour equipment.
What the first reading says
Measured at the end of September 2026. Each links to its full monthly series.
- Titleist63 · 28%
- Callaway51 · 22%
- Ping46 · 20%
- TaylorMade41 · 18%
- Titleist135 · 61%
- Callaway31 · 14%
- Srixon18 · 8%
- TaylorMade18 · 8%
- Odyssey81 · 35%
- Scotty Cameron43 · 19%
- TaylorMade31 · 13%
- Ping28 · 12%
- Callaway54 · 23%
- Titleist50 · 22%
- Ping33 · 14%
- TaylorMade29 · 13%
- Titleist91 · 40%
- Callaway45 · 20%
- Ping31 · 14%
- Cleveland22 · 10%
- True Temper45 · 24%
- Fujikura36 · 20%
- Mitsubishi21 · 11%
- Project X14 · 8%
Every one of these shaft brands gained players. Three lost share anyway.
The shaft rack shows the same effect more starkly. The documented field grew from 96 players to 184 between September 2020 and September 2026. Every brand below added players over that period. Three of them still slipped down the order.
Fujikura is the clearest case in the other direction: 11 players in 2020, 36 now. True Temper added twenty and still lost ground, because Fujikura and Project X grew faster.
The clubs the most players share
Counted across players currently reported playing each one:
How it is built
Bag Notes reads equipment journalism rather than press releases or spec sheets. A crawler follows eleven outlets’ sitemaps, a model extracts each claim a writer makes about what a named player has in the bag, and a second pass decides whether the sentence actually establishes use. A club reviewed, compared or newly launched is not a club in play, and is rejected. What survives is stored against the article that carried it, with the writer’s own sentence attached.
All of which means it can be checked. Every figure in this release resolves to a page listing the citations behind it, and every citation resolves to somebody else’s article. Where the evidence runs out, the site shows the gap. A player with four documented slots is shown with four. 96 of the 266 players with any club documented have all six.
The archive in numbers
- 18,460
- sourced equipment claims
- 301
- tour professionals
- 3,442
- distinct items of equipment
- 5,733
- reports read, from 11 outlets
- 429
- winning bags, across 57 events
- 199
- monthly driver readings, from Mar 2010
The deepest single record is Rory McIlroy’s, at 1,484 citations across sixteen years. The longest is Sergio Garcia’s, which runs 17.8 years, from October 2008 to August 2026. As far as the site’s publishers go, that is a continuous public record of one professional’s equipment across most of his career.
Using these figures
Every number in this release is free to reproduce, credited to Bag Notes. A category’s monthly series sits at /trends, a single brand’s at /trends/<category>/<brand>, so a link takes your readers to the working rather than to a homepage. Custom cuts are available on request: a single brand’s six-year line, a tournament field, a category over time. Current figures are on the press page.
About Bag Notes
Bag Notes is a record of what tour professionals play, assembled from published equipment reporting and tied back to it. It covers drivers, fairway woods, hybrids, irons, wedges, putters, balls, shafts, grips and shoes, and is updated continuously as new reporting appears. It is an independent site and takes no payment from equipment manufacturers; rankings are counts of cited usage and cannot be bought.
Press contact
Rory Hansen · press@bagnotes.com
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