Graeme McDowell

Who pays, and what gets played

Brand share across the bag, weighted by how often each maker is reported rather than by how many products carry its name — one driver named in ninety reports is not the equal of a grip named once.

• Callaway57%
• Adams14%
• Aldila14%
• Odyssey14%

Mixed. No maker holds more than 57% of Graeme McDowell’s cited equipment, which is what a bag looks like when nobody has bought all of it.

The bag

Every line is a claim someone published, kept beside the report it came from. The leading club in each slot is the one Graeme McDowell was most recently reported playing, and the date beside it is when that report ran.

in play, most recently reportedin testing — in hand, not committedmoved off