Fred Couples

Who pays, and what gets played

Brand share across the bag, weighted by how often each maker is reported rather than by how many products carry its name — one driver named in ninety reports is not the equal of a grip named once.

• Bridgestone29%
• TaylorMade29%
• Callaway14%
• ECCO10%
• 3 others19%

Mixed. No maker holds more than 29% of Fred Couples’s cited equipment, which is what a bag looks like when nobody has bought all of it.

The bag

Every line is a claim someone published, kept beside the report it came from. The leading club in each slot is the one Fred Couples was most recently reported playing, and the date beside it is when that report ran.

in play, most recently reportedin testing — in hand, not committedmoved off

Previously reported

Equipment Fred Couples has been reported playing and is no longer reported with. The report saying so is quoted beneath each one, and several often come from the same article.

• HybridsTaylorMade Qi10 hybrids

  “Freddie had been using the TaylorMade Qi10 hybrids , which performed very strongly in our testing, but it looks like the hybrids that made the bag for Augusta were Ping G430 models which we were equally impressed with.”View report

• ShoesECCO Golf Street

  “His performance at the 2010 Masters tournament, where he competed in the company’s pioneering Golf Street model, forever altered the global golf footwear market.”View report